Beyond broadcasting, Into the Future

Spatial media controller, a XR experiment

This research explores how XR technologies such as VR, AR, volumetric capture, and 360° video could transform news production and audience engagement. The project introduces Spatial Media Controller, a prototype designed to manage spatial media production workflows.

Our Ecosystem

Traditional control room interfaces were designed for flat screens and linear media pipelines, making it difficult for directors to manage spatial media sources effectively.

As immersive content grows, media professionals lack tools that allow them to visualize and control these environments in an intuitive and spatial way.

70%
Of news audiences consume content through digital platforms

The rapid shift from traditional broadcasting to digital and interactive platforms is pushing media organizations to explore new storytelling formats that go beyond linear television.

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3X
Increase in immersive media experimentation by broadcasters

Major media organizations are increasingly investing in immersive technologies such as VR, AR, and 360° video to capture audience attention and create more engaging storytelling experiences.

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Research Phase

Our Diagnostic

1
Immersive Media Integration Challenges

News professionals expressed strong interest in immersive media but highlighted the difficulty of integrating XR tools into existing production pipelines.

2
Workflow Complexity

Managing multiple media sources such as field reporters, studio presenters, and graphics requires complex coordination that traditional interfaces struggle to visualize.

3
Control Interfaces for XR Environments

Directors require precise control of virtual cameras and studio elements, but many XR interfaces lack the accuracy needed for professional production.

4
Audience Engagement Opportunities

Immersive storytelling formats such as volumetric capture and 360° video could significantly enhance audience engagement if integrated effectively into newsroom workflows.

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Services That Work

Implemented Solutions

XR Newsroom Control Environment

A spatial interface allowing directors to visualize and control multiple media sources within an immersive virtual production space.

Spatial visualization of cameras and broadcast elements
Real-time monitoring of multiple media streams
Interactive manipulation of virtual studio components
Immersive overview of production workflows
Volumetric Presenter Integration

A system allowing presenters to appear as volumetric captures within the virtual broadcast environment.

Keyword research & analysisReal-time volumetric presenter capture
Integration into virtual studio environments
Synchronization with other broadcast media sources
Support for immersive storytelling formats
XR Camera Control Techniques

Three interaction techniques were developed to explore how directors could control virtual cameras in immersive environments.

Joystick-based camera manipulation
GrabSlinger gesture-based camera trajectory controlShoulder
Cam physical camera simulation
Evaluation of usability and precision

Iterative process

Our process isn’t complicated—it’s just designed to work. Here's how we turn your vision into reality.

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01
Prototype Development

The prototype was built to integrate XR, volumetric capture, and spatial media management into a unified system.

02
Experimental Evaluation

Interaction techniques were tested with participants to evaluate usability, performance, and precision.

03
Insight Generation

Results were analyzed to understand how spatial interfaces can support professional media production workflows.

Proven results, stunning Project

See how we’ve helped brands grow and succeed.

The people behind the Work

Meet The Team

A mix of creators, developers, and marketers - working together to build digital experiences that drive real results.

Award winning
Creative Thinkers & Strategists

Big ideas, clear plans, and thinking solutions.

RGPD Certified
Skilled Developers

Clean code, reliable builds, and scalable solutions.

Trust-worthy
Marketing Experts

Smart campaigns, results, and ideas that connect.

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